![]() ![]() ![]() It also allowed retail groups to create consistency across their stores and improve stock control by better planning their shelves. So retailers started drawing up plans for their shelves to improve the in-store presentation and differentiate themselves from their competitors by offering a different assortment to their customers. Such a tool could also provide a clearer understanding of the profits or losses encountered. Retailers also saw a greater need for a shelf planning tool to better measure, monitor and control sales performance. ![]() They also needed to know how to translate what they found into a visual form of merchandising that would be appealing. As the retail environment expanded, category management evolved, which meant there was a need for retailers to adapt their merchandising strategy to remain relevant in the market and stay ahead of the competition.ĭue to changing customer expectations, it was vital for the retailer to understand how and why the customer was shopping. Retailers first started using planograms due to increasing competition in the marketplace.
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